OnePlus 13S Takes Centre Stage with Disruptive Cinema-First Campaign at PVR INOX
Aug 06, 2025
Bengaluru (Karnataka) [India], August 6: In a market dominated by high-decibel launches and digital clutter, OnePlus broke away from the predictable with a cinema-first marketing blitz. In collaboration with PVR INOX, India's largest and most premium cinema exhibitor, and Khushi Advertising, OnePlus activated a disruptive, hands-on campaign for the new OnePlus 13s across five major cities, setting a new standard for smartphone advertising.