Axis Max Life and YES BANK Celebrate Twenty-One Years of Strategic Excellence; Set Sights on Digital-First Future
Mar 24, 2026
New Delhi [India], March 24: Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Limited ("Axis Max Life"/ "Company") and YES BANK Limited ("YES BANK"), are celebrating the 21st anniversary of their strategic bancassurance partnership. To commemorate more than two decades of synergy, both institutions reaffirmed their commitment to delivering a next-generation customer experience driven by digital-first delivery and hyper-personalized protection solutions.