Unveiling data driven shopping patterns from logistics lens: Recent study by Ecom Express & ISB
Oct 18, 2023
Gurugram (Haryana) [India], October 18: Ecom Express, a technology-driven end-to-end logistics solutions company, in collaboration with ISB Institute of Data Science, has conducted a comprehensive research to gain valuable insights into consumer shopping habits and preferences, and demand from different parts of the country. The survey unveils online shopping patterns across geographies in India. The survey further highlights product categories and the payment trends that are prevalent across these markets. Emerging Tier 3 cities such as Port Blair, Salur, Kakching, Nagaur, Kondapi, Panchkula, and Berhampur are the upcoming growth hot spots for online shopping. Lucknow and Jaipur emerged as the top rankers with higher percentage of online shoppers. Indian shoppers prefer COD (Cash on Delivery) instead of pre-payment, a phenomenon that's back after COVID trends. 70% of items bought online are clothes, fashion accessories, skincare, and makeup products. Smaller locations are seeing high shopping buoyancy: Port Blair which is 1/220th in population to Delhi, is 1/20th of Delhi in terms of online shopping. Several towns are giving competition to major metros for select products: In Gurugram, Top wear is bought three times more as compared to other metros like Delhi, Kolkata, and Bengaluru.