Sony India Rolls Out Wildlife-centric Brand campaign 'Think Wildlife, Think Sony'
Feb 10, 2026
New Delhi [India], February 10: Sony India has launched its new brand campaign today, 'Think Wildlife, Think Sony', targeting a wider group of audience to explore wildlife photography and filmmaking. Building on the success of its earlier 'Think Weddings, Think Sony' initiative (TWTS), this campaign positions Sony as the first choice for wildlife photography by making the genre more accessible to both enthusiasts and professionals. Rolled out across digital platforms, it highlights how Sony's digital imaging solutions enable creators to begin and grow their wildlife storytelling journeys with confidence.