Lifelong expands Home Improvement category with the fun, relatable 'Nok Jhok' campaign featuring Archana Puran Singh & Parmeet Sethi
May 06, 2025
Mumbai (Maharashtra) [India], May 6: Lifelong Online, one of India's fastest-growing D2C brands and a leading e-commerce player for consumer goods, has announced the expansion of its Home Improvement range. To mark the occasion, the brand has rolled out a heartwarmingly humorous digital campaign titled "Nok Jhok", headlined by the iconic real-life couple Archana Puran Singh and Parmeet Sethi.