Siddhant Chaturvedi and Max Fashion Make an Iconic Debut That Breaks the Internet
Aug 20, 2025
Mumbai (Maharashtra) [India], August 20: Max Fashion, one of India's leading multinational fashion brands, makes a historic shift by naming its first-ever male brand ambassador: actor and cultural trendsetter Siddhant Chaturvedi. The new campaign, "How New Is Your New?", is fronted by actor and cultural trendsetter Siddhant Chaturvedi. Known for his effortless style and ability to connect with a generation that values both individuality and cultural edge, Siddhant perfectly embodies the energy and edge that Max stands for.