Buy Authentic Pashmina with Confidence: Shahkaar Introduces Three Levels of Pashmina Certification
Sep 10, 2026
Srinagar (Jammu and Kashmir) [India], September 10: Walk into almost any shawl outlet in the country and the word "Pashmina" appears on labels that barely resemble the genuine article. Mixed wool, viscose blends and machine loomed lookalikes are routinely sold under the same name, leaving most shoppers with little way to separate the real from the fake. Shahkaar, the Srinagar based house behind some of India's finest handcrafted Cashmere Pashmina shawls, has built its reputation on closing that gap, and it has now organised its proof of authenticity into three distinct, buyer-friendly certification options.