India's Largest Official Character Merchandise Company, Dhananjai Lifestyle Ltd, Launches Multiverse.fashion
Jun 03, 2025
Howrah (West Bengal) [India], June 3: Licensed character merchandise is no longer a niche in India. As per a 2024 report by Licensing International, India's licensed merchandise market is growing rapidly at a CAGR of 8.3%. The industry currently has a $7631.79 million market share in India. Among this growing demand for affordable and premium licensed merchandise, Dhananjai Lifestyle Ltd is making headlines with the launch of its new brand and flagship platform, Multiverse.fashion, which will officially go live on June 27, 2025.