Hyper-Personalization at Scale: Why Brands Must Shift to an Agentic AI Strategy
Feb 06, 2026
New Delhi [India], February 6: Global AI-first cloud communications platform Infobip, celebrating two decades of innovation, predicts an imminent and seismic shift in brand-consumer engagement. Moving away from the current application-to-person (A2P) messaging, Infobip forecasts a widespread shift to an agent-to-person model, eventually leading to a fully autonomous agent-to-agent future by 2030.