The Era of Informal Influence Is Over: India's Creator Economy Is Entering Its Institutional Age
May 14, 2026
Bengaluru (Karnataka) [India], May 14: Kofluence, India's leading Ad-Tech influencer marketing platform, today released Decoding Influence: Annual Research Report 2026. Drawing on data from over 2 million creators, 1,000+ surveys, and in-depth interviews with 50+ industry professionals, the flagship study documents a structural shift in India's creator economy. The landscape has transitioned entirely from an experimental phase into a formalised industry defined by infrastructure, standardised processes, and regulatory governance.