HLB Priority: Redefining Wealth for a New Era
Feb 12, 2026
Kuala Lumpur [Malaysia], February 12: Hong Leong Bank ("HLB" or the "Bank") has evolved its affluent wealth management segment into HLB Priority, marking a strategic shift from transactional "Priority Banking" toward a sophisticated, advisory-led model. This transformation merges institutional financial solutions with personalized advisory and exclusive lifestyle privileges, designed to help clients achieve five core outcome-driven goals: Preservation, Income, Growth, Diversification, and Legacy.