Actor Anupam Kher Partners with Antara AGEasy to Spread Awareness About Active Ageing
Jul 10, 2025
Gurugram (Haryana) [India], July 10: Antara AGEasy, the D2C business of one of the leading senior care ecosystems in India - Antara Senior Care - has partnered with celebrated actor Anupam Kher to launch a comprehensive digital campaign that transforms conversations around ageing in India. The collaboration brings together Mr Kher's authentic voice on active ageing with Antara AGEasy's expertise in senior-focused health and wellness products. Driving a movement that encourages Indians to embrace ageing with ease and joy, this digital-first, multi-platform initiative includes a compelling ad film and targeted outreach programme.