Taneira Champions Authenticity and Heritage with GI-tagged Offerings this National Handloom Day
Aug 07, 2025
Bengaluru (Karnataka) [India], August 7: As the country prepares to celebrate National Handloom Day, Taneira, a Tata product, reaffirms its commitment to safeguarding the nation's unparalleled textile heritage with the introduction of GI tagging on their offerings. Among the early adopters in the industry, Taneira becomes one of the first few Indian saree brands to present GI-certified handloom sarees, in key clusters like Banarasis, Chanderi and Maheshwari to start with. This initiative strengthens the brand's commitment to the hands behind the loom, the geographies that have shaped their craft over generations, and the traditions woven into every piece of fabric. At its core, this step underscores Taneira's dedication to authenticity and ethical craftsmanship, aiming to create a deeper connection between consumers and the communities that keep India's rich weaving legacy alive. Authenticity has been at the heart of Taneira's ethos from the beginning. From the Handloom Mark to Silk and Zari certifications, each product reflects this commitment. The introduction of GI tagging further strengthens customer trust enhancing the brand's vision of bringing the best of India under one roof, backed by provenance and purpose.
