IKF and Tyger Capital Unveil 'Desi Messi' Mascot to Celebrate Grassroots Football Revolution
Jun 05, 2025
Mumbai (Maharashtra) [India], June 5: India Khelo Football (IKF), in collaboration with its CSR partner Tyger Capital, unveiled its first official mascot-- 'Desi Messi'--to symbolize the dreams, grit, and untapped talent thriving in India's grassroots football ecosystem. The launch also marks the impact of their shared mission, as seen in the resounding success of IKF Season 4, which emerged as India's largest grassroots football talent hunt, reaching deep into underserved and non-traditional footballing regions.