Libas Reports Record Opening for 10th Purple Days Sale; Website Crash and Store Queues Highlight Shopper Frenzy
Feb 16, 2026
New Delhi [India], February 16: Libas, India's leading ultra-fast-fashion brand, has unveiled the 10th edition of its flagship Purple Days Sale (PDS) alongside its new campaign, #MoveOnWithLibas, transforming the high-energy sale window into a larger cultural moment around confidence, independence, and self-expression. Timed just after Valentine's Day, the campaign encourages consumers to shift from traditional romance to embracing independence and individuality through fashion.