Tata Soulfull Revolutionizes Tea-Time with No Maida Rusk and WhatsApp-Powered Celebrity Bot Campaign Featuring Manoj Bajpayee
Oct 16, 2025
Bangalore (Karnataka) [India], October 16: Tata Soulfull, a brand from Tata Consumer Products and a pioneer in the 'better-for-you' packaged foods space, has announced the launch of its new campaign 'Tata ka Rusk - Chai Time with Manoj Bajpayee'. As part of this campaign, consumers can interact with a first-of-a-kind WhatsApp Bot to generate personalized image and video featuring Manoj Bajpayee, creating their own chai-time moments. The campaign highlights Tata Soulfull's initiative towards new-age technology adoption to enhance consumer experience, strengthen its digital footprint, and drive brand love.