“We Aspire to Get to 50%” — BPCL Marketing Director shares vision on DriveFresh Expansion
Sep 25, 2026
New Delhi, September 25 2026 (ANI): Subhankar Sen, Director (Marketing), BPCL says, we aspire to get to 50% over the next few months. But more important than numbers is that, you know, we are prioritizing the driving routes, the driving destinations where the need is felt, you know, the most in terms of the profile of travellers who are driving and who are travelling on those routes. Okay, sir, you said one third is covered. That's our priority. We have prioritized long distance because that's where the need, our service showed that that's where the need is felt the most. In cities and in urban markets you have, I mean, you are still living from home and you are reaching office, so, you know, it's, the need is always there.
