Subhankar Sen Explains How BPCL’s ‘Drive Fresh’ initiative Complements Swachh Bharat Mission

Sep 25, 2026

New Delhi, September 25 2026 (ANI): Subhankar Sen, Director (Marketing), BPCL says, it's all aligned with Swachh Bharat. Swachh Bharat mission is a (7:33) national mission of, by the Honorable Prime Minister. And our Drive Fresh, be fresh, drive fresh, fulfills a very large part about that whole objective of touching the lives of consumers who are traveling. You know, so one could be, you know, one profile of customers is a customer who is sedentary, you know, but for us we are fulfilling the need of the traveler because that's where you are not in control of things. You know, you are using public restrooms and public restrooms always can be a little uncertain, you know. So, our assurance to, as part of the, where it aligns with the Swachh Bharat mission is that it's not about your residence or your workplace. It's about being assured that you will get the cleanest restrooms even when you are in unknown places.