BPCL Drive Fresh Expands hygiene push across highways, promises clean restrooms with digital support

Sep 25, 2026

New Delhi, September 25 2026 (ANI): Subhankar Sen, Director (Marketing), BPCL says, Drive Fresh is a mission. The philosophy that we adopt is that the consumer today warms up to you when you look at, when they look at intangibles being cared about well by the enterprise. So, for us, Drive Fresh or a clean restroom is a big intangible. And we strongly believe that at the end of the day, it's the intangibles which will drive the intangibles. If an intangibles contribute to elevated, to an elevated customer experience, whether it's being able to, it's being spoken to well by the driver-salesman value of fueling and at the same time, being able to get into a restroom which is really clear, smells good and it's looked after well, you know, those are the intangibles which will create memories. And when you talk about moments of truth, Drive Fresh fulfills a very personal need.