Bihar's sattu, Odisha's coffee to Gujarat's handicrafts, BRICS media kit brings forth "India Story"

Sep 12, 2026

Sept 12 2026, New Delhi 2026 (ANI): Bihar’s sattu, Koraput’s hill-grown coffee, and Gujarat’s handicrafts are being showcased at the 18th BRICS Summit in New Delhi. India is highlighting its local produce, traditional crafts, and artisanal heritage alongside high-level diplomatic engagements. The display reflects India’s focus on promoting regional products and cultural craftsmanship on the global stage during the BRICS gathering. Journalists from India and around the world have gathered in New Delhi ahead of the September 12–13 BRICS Summit. Beyond official briefing material, the BRICS media kit offers a glimpse into India’s diverse traditions, local products, and artisanal heritage. The initiative showcases the country’s cultural richness and regional craftsmanship alongside the summit’s diplomatic agenda. The initiative is part of the MEA’s effort to showcase India’s diversity to the international media through products sourced from different states. It highlights the country’s regional specialties, cultural heritage, and local craftsmanship for global audiences. The curated selection offers journalists a glimpse of India beyond diplomacy, reflecting its rich traditions and economic diversity.