80% of Marketing Roles Now Require Digital Skills: Rising Demand Fuels Growth of Digital Marketing Courses

VMPL
Mumbai (Maharashtra) [India], February 5: India's marketing job landscape is undergoing a major transformation, with digital-first skills becoming essential across industries. According to insights from MCTA (Marketing Courses Training Academy) , nearly 80 per cent of today's marketing roles require hands-on expertise in digital platforms, data analytics, automation, and performance-driven execution.
As organisations shift focus toward measurable outcomes such as customer acquisition cost, lead quality, conversion rates, and return on investment, the expectations from marketing professionals have changed significantly. Employers are increasingly prioritising candidates who can independently plan, execute, optimise, and analyse digital campaigns--skills that traditional academic programmes often fail to deliver at an industry-ready level.
This widening skill gap has led to growing demand for specialised MCTA's Digital Marketing Courses in Mumbai, particularly programmes that focus on practical exposure and real-world execution. Mumbai, being India's commercial and startup hub, has emerged as a key centre for digital marketing education, attracting students, professionals, and entrepreneurs seeking career-aligned upskilling.

MCTA, a career-focused Digital Marketing Institute in Mumbai, was established to address this industry gap through outcome-driven learning. Its programmes are designed around actual hiring rubrics, role-based competencies, and employer expectations rather than generic academic syllabi. The institute offers structured learning paths for fresh graduates, job seekers, working professionals, and business owners, ensuring relevance across different career stages.
The curriculum covers core digital marketing domains including search engine optimisation (SEO), performance marketing, social media strategy, content marketing, marketing analytics, and campaign reporting. Training is delivered through classroom sessions, live online modules, and immersive performance labs where learners work on real campaign simulations, dashboards, case studies, and capstone projects that reflect agency and brand environments.
Recognising the rapid integration of artificial intelligence into marketing operations, MCTA has embedded AI-focused learning across its programmes. Learners are trained on over 50 AI-powered tools used for content creation, campaign optimisation, audience targeting, automation, and data analysis--skills increasingly demanded by employers in modern marketing roles.
Over the past decade, MCTA has trained more than 30,000 learners across India and partnered with over 400 hiring organisations. Alumni have gone on to work with leading companies such as JioHotstar, HDFC Bank, eClerx, and BookMyShow. As India's digital economy continues to scale, institutes offering industry-aligned Digital Marketing Courses are playing a critical role in building a job-ready marketing workforce.
For more details on industry-oriented digital marketing training, visit
https://www.mcta.co.in/
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